What changes the price
Page count alone is a weak proxy. Integrations (payments, ERP, CRM), custom design vs template, multilingual content, accessibility, and post-launch support move the number more than “10 pages” marketing copy.
- Design depth and component libraries
- Ecommerce catalogue size and checkout rules
- Auth, roles, and third-party APIs
- SEO migration and redirect mapping
A practical range you can defend
For India-facing SMB marketing sites with a clear template system, many scoped builds land from roughly ₹75,000–₹3,50,000 depending on design and CMS needs. Custom ecommerce or product web apps commonly start higher (often ₹4,00,000+) once payments, inventory, and admin workflows are real. Enterprise programmes are quoted after architecture discovery — not from a public rate card alone.
What is included
A useful estimate should list discovery, design or theme adaptation, build, QA, staging, go-live, analytics events, and a short warranty window. We document assumptions so change requests are visible.
What a cheap quote leaves out
Missing staging, no redirects, unpaid content entry, “SEO later”, and zero ownership of the repo. Those gaps show up as change-orders or a site you cannot maintain.
How to request a useful estimate
Send goals, references, must-have integrations, and whether you need ecommerce. We return a written scope from Jaipur with timeline bands — not only a single rupee number with no assumptions.