What changes the price
URL count, ecommerce facets, multi-language setups, JavaScript frameworks, and how many templates need CWV work. A 20-page brochure site is not priced like a 50,000-SKU catalogue.
A practical range you can defend
Focused technical audits with a prioritised backlog for SMB sites often start in the ₹40,000–₹1,50,000 band. Implementation retainers that include engineering time commonly sit around ₹50,000–₹2,50,000+ per month depending on velocity. Enterprise programmes are scoped after crawl and log review.
What is included
Crawl analysis, issue classes with evidence, recommended owners (content vs engineering), and a tracking plan. Retainer work includes sprint fixes, re-crawls, and reporting.
What a cheap quote leaves out
No engineering hours, no staging validation, and no measurement of indexation or CWV after “recommendations”. Audits without implementation rarely move rankings.
How to request a useful estimate
Share the CMS, approximate URL count, and whether you need us to implement. We quote Jaipur delivery with clear assumptions.