A website redesign can improve conversions and rankings—or destroy both if SEO is ignored. Use this checklist before, during, and after launch.
Pre-Launch SEO Checklist
- Crawl current site and export all indexed URLs
- Map old URLs to new URLs with 301 redirects
- Preserve high-performing title tags and content intent
- Define canonical strategy for templates
- Validate structured data and robots rules
Launch Week Tasks
Submit updated sitemap, monitor crawl errors, and verify no-index directives are removed from production pages. Track index coverage in Google Search Console daily for the first two weeks.
Post-Launch Stabilization
Compare pre/post rankings for key pages, fix redirect gaps, and restore internal linking depth for priority service pages. Most redesign traffic drops come from missing redirects and weakened content intent.